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12.05.2025

2026 Elevate Summit: What Boat Dealers Must Know to Thrive

Update Navigate the Future: 2026 Elevate Summit Agenda UnveiledThe Boating Industry is set to host its 2026 Elevate Summit from January 18-20 in the sunny surroundings of Lake Buena Vista, Florida. This event is more than just a conference; it promises to be a meeting ground for boat dealers, fishing enthusiasts, and marine electronics experts eager to connect and explore industry trends.Understanding Economic Insights for BoatersKickstarting the summit will be an economic forecast by Dr. Elliot Eisenberg, focusing on critical factors like interest rates and shifting consumer behavior. Dr. Eisenberg’s insight will help attendees grasp the macroeconomic trends affecting the kayaking and fishing industry, translating broader economic dynamics into actionable knowledge for boat dealers trying to thrive. This information is vital as it helps the industry anticipate changes and adjust strategies accordingly.Panel Insights: Winning Strategies from Industry LeadersOn the following day, attendees will have the chance to hear from a panel of marine professionals, including Keith Yunger from Sea Ray. Moderated discussions will provide insights into recent trends in the boating market and shed light on how to navigate challenges. Having industry icons share their real-life experiences can inspire emerging businesses and seasoned dealers to adapt and innovate.Consumer Preferences: Adapting Post-PandemicMark Overbye from Anthem Marine is also set to delve into post-COVID consumer behavior. He'll share how preferences have shifted in the digital age and what that means for sales in the marine sector. This exploration is crucial for boat dealers who must adapt to new expectations for transparency, speed, and digital communication in their sales processes to effectively engage younger buyers.Networking Opportunities: Connecting with PeersA part of what makes the Elevate Summit special is the unique opportunity to network. A cocktail reception will grant time for professionals within the marine ecosystem to connect before the Top 100 Awards Gala. These networking moments can lead to collaborations that are essential for innovation and growth in this peculiar post-pandemic market landscape.Building Loyalty Beyond PaychecksThe importance of a strong company culture will be highlighted by Matt Heller, who will discuss actionable strategies for employee engagement and retention. In an industry grappling with worker shortages, retaining talent is vital for maintaining service quality and operational excellence, making this session a must-attend for business leaders.Women in Leadership: Shaping the FuturePaving the way for future generations, women leaders in the boating industry will present their experiences and expertise. With influential figures sharing their journeys, this segment encourages diversity and innovation, essential elements for a resilient boating community.Rethinking Marketing in the Digital AgeDavid Gee, former Boating Industry editor, will serve as the keynote speaker, discussing vital marketing strategies that cater to modern consumers. In today's fast-paced world, understanding how speed, storytelling, and meaningful connections can transform business is invaluable, particularly for those in the competitive boating and fishing market.Join the Conversations at the Elevate SummitAs the Elevate Summit approaches, it is a prime opportunity for anyone interested in fishing and maritime activities to engage in discussions that shape the industry's future. Register now, and you won't want to miss the chance to be part of this transformative experience!
12.04.2025

Alera Marine's Exciting Journey: Celebrating 100 Boats and More Innovations

Update Celebrating a Milestone in Boating Innovation Alera Marine, a burgeoning leader in the boat manufacturing industry, recently hit a significant milestone by completing the production of its 100th Alera Model M pontoon. This remarkable achievement comes just months after the boat's official launch, reflecting the company's commitment to quality and craftsmanship. CEO Coley Brady expressed pride in the dedicated team whose hard work has led to this success, stating, "The quality and care we deliver is resonating with dealers and customers across the country." The Alera Model M: A Look at Innovation The 100th Model M pontoon, specifically a 23Q version, stands out with unique features such as a patent-pending ski tow bar with an integrated fuel fill and high-quality composite decking. These innovations not only enhance the boat's functionality but also ensure that families can enjoy their time on the water in style and comfort. Brady emphasized that these initial 100 boats symbolize more than just units; they signify families starting new adventures on the water, marking the beginning of a legacy for Alera. The Path Forward: Growth and Expansion Plans Alera Marine has ambitious plans for the future. With the successful launch of their initial models, they aim to scale production further, introducing new product options and expanding their offerings in the coming year. This aligns with a broader trend in the marine industry, where manufacturers are increasingly focusing on adapting to consumer preferences and enhancing boating experiences. As Alera continues to innovate, they position themselves as a trendsetter in the pontoon market. Impact on Local Economy and Employment In addition to its product innovations, Alera is making significant contributions to the local economy. The company is in the process of constructing a state-of-the-art 200,000-square-foot production facility set to open in 2026. This facility will not only enhance production efficiency but is also expected to create approximately 400 jobs in the Elkhart area, reinforcing Alera's commitment to both quality craftsmanship and local economic growth. Why This Matters to Boat Enthusiasts For boat dealers and fishing enthusiasts alike, Alera Marine’s milestones signal a rejuvenation in the pontoon segment of the boating industry. The confidence shown by consumers and dealers in Alera's products signifies a growing demand for high-quality, luxurious, and innovative watercraft. With features that cater to the recreational needs of families and communities, Alera’s legacy will likely continue to grow along with the experiences they provide for boaters. In summary, Alera Marine's rise in the pontoon market exemplifies a commitment to excellence in craftsmanship and innovation. As they continue to expand, both in production capabilities and offerings, it is an exciting time for boat enthusiasts and a clear indicator that Alera is a formidable player in the boating industry. Keep an eye on their developments, as they are poised to make a lasting impact.
12.04.2025

Rick Tinker’s Retirement: A Reflection on His Impact on Fishing Boats

Update Rick Tinker's Legacy in the Marine Industry As summer draws near in 2026, the boating community prepares to bid farewell to Rick Tinker, the co-founder and Executive Vice President of Skier's Choice. His retirement marks the end of a remarkable era in the marine industry, where his contributions have significantly shaped boating culture, particularly for fishing enthusiasts and recreational boaters. Turning the Tides of Boating With nearly 30 years at the helm of Skier's Choice—a company known for its Supra and Moomba boat brands—Tinker has played an integral role in establishing the company as a leading manufacturer in the recreational boating sector. Under his leadership, Skier's Choice transformed from a small startup in the late 90s into an industry giant that has delivered over 50,000 boats worldwide. This growth is not just about numbers; it reflects Tinker’s commitment to boating excellence and innovation, particularly seen through the successful implementation of advanced technologies like GPS and Humminbird systems to enhance fishing experiences for users. A Relationship-Driven Approach Tinker's tenure at Skier’s Choice has been marked by a strong emphasis on building lasting relationships, not only within the company but also with dealers and customers. Many of the company’s dealers have partnered with Skier's Choice for over two decades, highlighting the trust and loyalty cultivated under Tinker’s leadership. His strategy has always centered on quality and customer satisfaction, culminating in an impressive streak of 20 consecutive Customer Satisfaction Index (CSI) awards for both Supra and Moomba brands. Family Ties and Professional Roots Rick Tinker's connection to the marine realm is profound and personal. His family's deep roots in the boating industry compelled him toward crafting a career that would unite innovation with tradition. Tinker began in this field at just 25 years old, influenced by strong family ties that would continually guide his professional choices. His son has followed in his footsteps, further solidifying a legacy that intertwines family and industry. Community Engagement Beyond the Boat Tinker’s influence extends beyond the confines of Skier’s Choice and into local community initiatives. Serving on numerous boards, including the Independent Boat Builders Inc. and Maryville City School Foundation, Tinker exemplifies the spirit of leadership by investing time and resources into shaping the next generation of leaders. His commitment to education and community service has earned him respect not only from his peers in the marine industry but also from those in his broader community. What Lies Ahead for Tinker and Skier’s Choice As Tinker transitions to retirement, he leaves behind a robust organizational structure that is set to uphold the values he championed. His plans include traveling and dedicating more time to family, including his granddaughter Emma. However, he expresses confidence that the solid foundation built at Skier’s Choice will continue to thrive under the guidance of the zealous leadership team he forged over the years. A Legacy of Innovation for Future Generations Rick Tinker’s departure will undoubtedly resonate within the marine community, particularly among fishermen and boating enthusiasts who appreciate the advancements made during his career. Tinker has successfully fused innovation with the classic boating experience, paving the way for future developments in the industry, possibly impacting designs like bass boats equipped with evolving technologies to enhance fishing engagements. In the rapidly evolving landscape of recreational boating, Tinker's legacy reminds us of the importance of quality, innovation, and community. Skier’s Choice not only reflects a thriving business model but showcases how passionate leadership can yield tremendous growth for the industry as a whole.