Experience the Future of Fishing with Brunswick's AI-Driven Boats at CES 2026

Brunswick Corporation at CES 2026: A Leap into the Future of Boating

Brunswick Corporation made waves at the Consumer Electronics Show (CES) 2026, showcasing its largest and most innovative marine technology display to date. As the world’s largest marine technology company, Brunswick’s presence at CES demonstrates a commitment to innovation, underpinned by its ACES strategy—Autonomous/Assisted, Connectivity, Electrification, and Shared experiences. The company is not only setting the pace in the marine sector but also establishing new standards in the integration of artificial intelligence (AI) within boating.

Transformative Technologies: The Future is Now

The highlight of Brunswick's exhibit included the global debut of the Simrad AutoCaptain autonomous boating system, featured on two brand new vessels: the Sea Ray SLX and the NAVAN C30. This cutting-edge technology enables boats to operate autonomously, enhancing the overall navigation experience. The exhibit also included a showcase of the Lund Crossover XS, a fishing boat that reflects advanced marine technology through its integration with Lowrance and Mercury Marine systems.

Experience the Thrill: AI-Powered Simulators

To enhance user engagement, attendees were treated to immersive, AI-driven simulators that provide a realistic boating experience. Highlights included the Helm Simulator, which acts as an AI co-pilot assisting with everything from route planning to maneuvering. Another standout was the Fliteboard eFoil Simulator, allowing users to experience the explosive thrill of gliding over the water. Such innovations demonstrate how AI is revolutionizing the boating experience, making it more accessible to diverse enthusiasts.

Introducing the Next Level of Boating: The Sea Ray SLX

The Sea Ray SLX model represents the next evolution in smart boating technology. Featuring a sophisticated automotive-inspired helm with steering-integrated controls, dual Simrad NSX ULTRAWIDE displays, and enhanced connectivity with Mercury Marine propulsion, the SLX promises to transform how boaters interact with their vessels. It is designed not just for performance but also to offer comprehensive insights into navigating waterways.

FLITE RACE: A New Era in Water Sports Performance

Brunswick also introduced the FLITE RACE, an advanced electric foil board developed in collaboration with Mercury Racing. Capable of reaching speeds up to 34 mph, this innovation sets a new standard in competitive water sports. The FLITE RACE exemplifies Brunswick’s dedication to merging technology with recreational boating, reflecting trends that fishing and watersport enthusiasts will embrace.

Bringing Accessibility into Focus: The NAVAN C30

Accessibility to boating is a significant theme in Brunswick’s latest designs. The NAVAN C30 features integrated solar panels and intuitive systems that support users during the more challenging aspects of boat operation. This vessel aims to attract a wider audience, including novice boaters who may have previously felt overwhelmed by complex nautical technology. Its user-friendly design promotes an inclusive approach to the sport.

The Future of Fishing: The Lund Crossover XS

The Lund Crossover XS stands out at CES as a prime example of cutting-edge freshwater fishing technology. With its combination of multiple engines—including a Mercury Racing 150R and Mercury Avator 35e kicker engine—alongside the Lowrance Recon trolling motor, the Crossover XS is set to revolutionize how fishing is approached. Key advancements in fish finding technology, like Livescope, GPS integration, and real-time data processing capabilities support anglers in accessing precise information while out on the water.

The Buzz About AI in Boating

Brunswick's participation in CES Foundry demonstrates its role as a thought leader in marine technology, with a panel discussion centered on the future impact of AI in boating. As the industry evolves, discussions like this provide essential insights into how technologies will shape our experiences on the water and push the boundaries of what's possible in recreational activities.

Conclusion: Embracing the New Wave of Marine Innovation

As Brunswick Corporation shows at CES 2026, the integration of technology and boating signifies a vibrant future for fishing enthusiasts and recreational boaters alike. This year's showcase not only highlights existing advancements but also emphasizes how technology can enhance accessibility and promote engagement with the aquatic environment. For those passionate about fishing or boating, embracing these transformative innovations now may be the key to a more enjoyable experience on the water.

As we look toward a future filled with possibilities, it is the enthusiasm from boaters that will drive the marine industry forward. Stay ahead of the curve and dive into this transformative era of boating innovation.