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January 08.2026
3 Minutes Read

Discover the Sea Ray SLX 360 OB: A Game Changer for Modern Boaters

Sleek mid-size premium dayboat anchored at sunset on calm waters.

Revolutionizing the Midsize Day Boat Experience

The debut of the Sea Ray SLX 360 Outboard at the 2026 Consumer Electronics Show marks a significant evolution in the midsize premium dayboat segment. With a perfect blend of technology, luxury, and design, this 36-foot marvel captures the essence of modern boating. Sea Ray, a brand synonymous with quality craftsmanship, has not only showcased their innovative prowess but has also redefined the expectations for what boaters can seek in their watercraft.

Advanced Technology Features

The Sea Ray SLX 360 Outboard is engineered at Brunswick’s cutting-edge Technology Center in Florida, introducing a range of next-generation marine technologies. Equipped with triple Mercury Marine outboards, this boat doesn’t just promise performance; it delivers it through automated controls and precision steering systems. The helm boasts dual Simrad Ultrawide NSX displays, integrating all navigation and operation systems into a singular, user-friendly interface. Boaters can enjoy enhanced command through responsive touchscreens that enable auto-routing, autopilot functions, and onboard diagnostics. There’s also mention of future add-ons such as the Simrad® AutoCaptain, indicating a direction towards transforming traditional boating into a fully automated experience. This integration of technology mirrors the digital advancements seen in other industries, from smart homes to automotive innovations, ultimately laying the groundwork for smarter and safer outings on the water.

Luxurious Comfort and Thoughtful Design

Beyond technological advancements, the SLX 360 Outboard offers luxurious and comfortable amenities that prioritize the user experience. The helm features an automotive-inspired design with steering wheel-integrated controls. The vessel aims to create not just a mode of transportation but a retreat, highlighted by a climate-controlled cockpit and a plush private cabin. The inclusion of a separate full stand-up head that is accessible without exiting the sleeping quarters indicates a keen understanding of the needs of boaters, who often seek convenience on the water. With storage options that go beyond expectations for similar-sized vessels, the SLX 360 Outboard aims to eliminate the common hassle of space management that many boaters face.

Environmental Considerations and Energy Solutions

As with many industries, boating is shifting towards eco-friendliness. The optional Fathom e-Power energy solution integrated into the SLX 360 speaks to this trend. In an era where sustainability is becoming increasingly vital, this energy solution not only enhances efficiency but could also play a pivotal role in reducing carbon footprints. Sea Ray's bold stance on integrating such technologies shows a promising direction for the future of marine innovation, aligning with the growing emphasis on environmentally-responsible choices within recreational activities.

What's Next for Sea Ray and the Boating Industry

This launch sets a new standard not only for Sea Ray but for the entire boating industry. As Keith Yunger, President of Sea Ray, aptly points out, this model is a reflection of a new era characterized by the seamless melding of technology, craftsmanship, and comfort. As the boating community adapts to technological innovations, we can anticipate further advancements in design and functionality that will make boating more accessible and enjoyable for everyone, whether fishing for bass or enjoying leisurely family outings on the water.

The Future of Boating: Trends to Watch

The response to the SLX 360 at CES is a strong indicator that consumers are looking for more than just boats; they desire an experience. This model’s unveiling at a technology-centric expo highlights a clear trend within the industry: the intersection of tech and leisure boating. As innovations like Livescope technology in fishing boats become commonplace, manufacturers must continue evolving to meet the demands of tech-savvy consumers. We should expect to see an uptick in features that integrate GPS technology and sophisticated tracking systems from giants like Garmin and Humminbird, making them more essential across all types of boating experiences.

As fishermen and recreational boaters, exploring these advanced options can significantly influence your fishing and boating experiences. To stay ahead and fully enjoy what’s coming next, considering modern, tech-laden boats like the Sea Ray SLX 360 could be your best investment for the years to come.

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01.09.2026

MarineMax's New Coastal VP, TJ Rose, Aims to Elevate Customer Experience

Update MarineMax Names New VP: What This Means for the Industry MarineMax has announced an important leadership change with the promotion of TJ Rose to vice president of the coastal region. This strategic move comes as the company aims to enhance its market share and improve customer experiences in coastal areas, which are crucial for boating enthusiasts. Focus on Customer Experience Rose’s leadership will focus on elevating the customer experience with a strong emphasis on connecting sales and service departments. This initiative emphasizes proactive communication and a commitment to operational excellence, vital for creating a seamless experience for boaters. If you're a boat dealer or enthusiast, improving brand activation and customer engagement in the maritime industry is good news. Rose's Journey: From Sales Consultant to VP TJ Rose's journey with MarineMax is inspiring. He started as a sales consultant in Ohio back in 1999 and steadily climbed the ranks, gaining invaluable experience along the way. His roles as general manager and later, district manager, provided him with the diverse insights needed to handle the complexities of managing multiple markets effectively. Aligning Strategy with State-of-the-Art Marine Electronics The growing emphasis on customer engagement coincides with advancements in marine electronics. With more boat dealers investing in top-of-the-line technology, the synergy between efficient service and modern marine electronics could lead to unprecedented growth opportunities. Boat enthusiasts and dealers should keep an eye on these developments, as they point toward a more tech-savvy and connected boating experience. What’s Next for MarineMax and the Coastal Markets? As Rose steps into this significant role, the industry watches closely. His past successes in guiding cross-market collaborations and operational improvements position him well to tackle the challenges ahead. Whether you are deeply involved in fishing or boating, these changes could represent a shift toward a better boating experience, enhancing the sense of community among dealers and enthusiasts alike. Conclusion: Embracing Change in Boating MarineMax’s decision to promote TJ Rose is more than just internal company news. It reflects a broader trend within the boating community to prioritize the customer experience as the industry adapts to modern demands. Fishermen, fisherladies, and all boating enthusiasts should stay informed and ready to adapt as these changes unfold in the coastal markets. Together, we can look forward to a thriving environment that embraces innovation in boating!

01.08.2026

Discover Chuck Cashman’s Insights on the Booming Yacht Market and MarineMax's Future

Update Chuck Cashman: The Passion Behind MarineMax's Success Chuck Cashman's journey within the boating industry serves as a great example of how passion and commitment can lead to remarkable professional achievements. Originally stepping into the industry through a serendipitous recruitment in 1992, Chuck was personally invited by Bill McGill to join Gulfwind Marine in Clearwater, Florida. Little did he know at that time that he would eventually climb the ranks to become one of the most influential leaders in the marine business. From Boats to Superyachts: Navigating Career Waves By his own account, Cashman's ascent was driven by a relentless competitive spirit and a desire to "take care of the customer and take care of the team." This keen focus on customer service has not only shaped his leadership philosophy but has also led to significant revenue growth for MarineMax, particularly in the yacht and superyacht sectors. As of October 2025, Chuck took on the role of Senior Vice President of Global Yacht Sales, emphasizing MarineMax's continuous expansion into these luxury markets. The Formula for Success: Passion, Grit, and Customer Focus Despite the challenges faced by the boating industry, such as inventory shortages and economic fluctuations, Cashman remains optimistic. His mantra, "Expect to Win," encapsulates his approach: foster a positive corporate culture while ensuring accountability and performance metrics are met. As mentioned in an interview with MarineMax, he attributes his success to loving what he does and staying engaged within a rapidly changing market. For Chuck, a happy customer and a winning team are the ultimate measures of success. Challenges and Strategies: Insights from a Marine Industry Veteran Over 34 years, Chuck has encountered cyclical challenges that are common to the boating industry, revealing that setbacks can often precede significant victories. He reflects on the importance of adaptation and resilience when faced with industry shifts. As Chief Revenue Officer, his strategic outlook helped guide MarineMax to groundbreaking acquisitions and positioning within the superyacht market. The Outlook Ahead: Trends and Opportunities in Boating As the industry continues to evolve, Cashman's insights highlight trends such as the influx of first-time boat buyers and the growing interest in sustainable practices within boating. Not only does this shift present exciting opportunities for growth but also reinforces the importance of customer education and engagement. Close attention to market needs and community roundtable discussions create an inclusive approach to future developments.

01.06.2026

Exciting Changes at Hanse Yachts: New CFO Steps In Amid CEO Transition

Update Leadership Changes Signal New Chapter for Hanse Yachts Hanse Yachts AG is making waves in the boating industry with significant management changes as the company gears up for a promising future. Following the recent departure of CEO Hanjo Runde, the company has appointed Holger Passauer, its CFO, to take up critical responsibilities. This shift marks the return of a dual co-CEO structure, indicating a strategic move to enhance leadership capabilities. Importance of the New Management Structure The decision to return to a dual leadership model comes as the company seeks stability amidst recent changes. Andreas Müller, CEO of S.D.L. Süddeutsche Leasing AG, commented positively on these developments, stating, "We're now on the right track." This move not only reflects a commitment to quality boatbuilding but also signifies an economic future for Hanse Yachts in the competitive marine sector. Expertise Drives Strategic Vision With Holger Passauer at the helm of finances, production, and human resources, Hanse Yachts is poised for growth. His background in production and efficiency, drawn from the automotive industry, is expected to streamline operations and enhance overall productivity. Passauer voiced enthusiasm for his new role, indicating a desire to continue Hanse Yachts' legacy of high-quality boat production from Mecklenburg-Western Pomerania. The Road Ahead: Exciting Exhibitions at Boot Düsseldorf As Hanse Yachts prepares for Boot Düsseldorf 2026, it will showcase a lineup of three exciting new yachts, including the flagship Hanse 590. This event offers boat dealers and enthusiasts a glimpse of innovative designs and advanced marine electronics that align with modern aspirations for sailing and boating. What Does This Mean for Boat Dealers and Fishermen? For boat dealers, these management transitions signify a renewed focus on quality and market responsiveness. As Hanse Yachts positions itself for growth, the enhancements in their production and product offerings could lead to better sales opportunities and partnerships. For fishermen and fishing enthusiasts, the innovations in vessel quality and efficiency will improve their experiences on the water. A Bright Future Lies Ahead While the exact identity of the new CEO remains a mystery, the current leadership changes reflect proactive management strategies designed to address both recent challenges and global market demands. With strong investment in personnel expansion anticipated, Hanse Yachts is on track to secure its position as a leading force in the boating industry. Stay tuned for further announcements as the company charts its future! As Hanse Yachts embarks on this next chapter, it is essential for boat dealers and marine enthusiasts to stay informed and engaged with industry developments to leverage new opportunities effectively.

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