2026 Elevate Summit: What Boat Dealers Must Know to Thrive

Rick Tinker’s Retirement: A Reflection on His Impact on Fishing Boats

Update Rick Tinker's Legacy in the Marine Industry As summer draws near in 2026, the boating community prepares to bid farewell to Rick Tinker, the co-founder and Executive Vice President of Skier's Choice. His retirement marks the end of a remarkable era in the marine industry, where his contributions have significantly shaped boating culture, particularly for fishing enthusiasts and recreational boaters. Turning the Tides of Boating With nearly 30 years at the helm of Skier's Choice—a company known for its Supra and Moomba boat brands—Tinker has played an integral role in establishing the company as a leading manufacturer in the recreational boating sector. Under his leadership, Skier's Choice transformed from a small startup in the late 90s into an industry giant that has delivered over 50,000 boats worldwide. This growth is not just about numbers; it reflects Tinker’s commitment to boating excellence and innovation, particularly seen through the successful implementation of advanced technologies like GPS and Humminbird systems to enhance fishing experiences for users. A Relationship-Driven Approach Tinker's tenure at Skier’s Choice has been marked by a strong emphasis on building lasting relationships, not only within the company but also with dealers and customers. Many of the company’s dealers have partnered with Skier's Choice for over two decades, highlighting the trust and loyalty cultivated under Tinker’s leadership. His strategy has always centered on quality and customer satisfaction, culminating in an impressive streak of 20 consecutive Customer Satisfaction Index (CSI) awards for both Supra and Moomba brands. Family Ties and Professional Roots Rick Tinker's connection to the marine realm is profound and personal. His family's deep roots in the boating industry compelled him toward crafting a career that would unite innovation with tradition. Tinker began in this field at just 25 years old, influenced by strong family ties that would continually guide his professional choices. His son has followed in his footsteps, further solidifying a legacy that intertwines family and industry. Community Engagement Beyond the Boat Tinker’s influence extends beyond the confines of Skier’s Choice and into local community initiatives. Serving on numerous boards, including the Independent Boat Builders Inc. and Maryville City School Foundation, Tinker exemplifies the spirit of leadership by investing time and resources into shaping the next generation of leaders. His commitment to education and community service has earned him respect not only from his peers in the marine industry but also from those in his broader community. What Lies Ahead for Tinker and Skier’s Choice As Tinker transitions to retirement, he leaves behind a robust organizational structure that is set to uphold the values he championed. His plans include traveling and dedicating more time to family, including his granddaughter Emma. However, he expresses confidence that the solid foundation built at Skier’s Choice will continue to thrive under the guidance of the zealous leadership team he forged over the years. A Legacy of Innovation for Future Generations Rick Tinker’s departure will undoubtedly resonate within the marine community, particularly among fishermen and boating enthusiasts who appreciate the advancements made during his career. Tinker has successfully fused innovation with the classic boating experience, paving the way for future developments in the industry, possibly impacting designs like bass boats equipped with evolving technologies to enhance fishing engagements. In the rapidly evolving landscape of recreational boating, Tinker's legacy reminds us of the importance of quality, innovation, and community. Skier’s Choice not only reflects a thriving business model but showcases how passionate leadership can yield tremendous growth for the industry as a whole.